My journey with Living Benefits started 11 years ago in 2009. When I first learned of the very real and tangible benefits of these addendum riders on life insurance policy, I absolutely knew that they were going to be a very important part of the planning process of advising our customers. This was a no brainer to me. Living benefits provide life saving life rafts in the time of severe illnesses and can help avert financial disaster.
Watch this video. Its a little dated but the message back then to me when it first came out is still the same message today. The origins of this wonderful benefit may surprise you.